I've worked with
Experience
Lead Product Designer
Cekat.AI
Dec 2025 – Oct 2026
Senior Product Designer
Telkom Indonesia
Nov 2020 – Oct 2025
Mid-level UI/UX Designer
Logol (acquired by Haulio)
Jun 2020 – Nov 2020
UI/UX Designer
Piniship
Jun 2019 – Jun 2020
Philosophy & Solution
Managing design by empowering designers.
AI in how we work
Designers use AI daily, from research synthesis to coded prototypes, so more time goes to the problem.
One design system
Shared components and rules, so designers solve new problems instead of rebuilding old ones.
Data before and after
Usage and support data shape each decision, then check it after launch.
Selected work
Cekat.AI Landing Page
SimpelQu: Progress Tracking for Quran Teachers
Turned paper progress cards at Quran schools into one mobile app for teachers, heads, and parents, scoring 75 on SUS.
AI Agent Setup
A redesign of the screen where a business sets up its customer support agent, shipped in September 2026 as part of a company-wide revamp of Cekat.AI and open to everyone on the free plan. Less prose to write, a test panel beside the editor, and edits that are safe to undo
Read case study →Big Assistant v2: scoping a 2-month release
Kept the v1 backend to limit engineering effort, and still shipped an AI model aggregator, meeting summarization, an open free trial, and a transparent pricing page.
Read case study →
One logistics platform from 16 touchpoints
Unified Distribution, Transporter, and Control Tower into Logee.id, cutting task time by 50% and raising user satisfaction by 30%.
Read case study →
Let's talk
Hiring for a design lead or design systems role? Take my resume, or reach me on LinkedIn.