A Study Case - LOGEE UX Standardization for Logistics SaaS
Redesigning navigation & UI with Legion Design System to unify user experience
Product
LOGEE
Category
Logistic
Role
UI Designer
Year
2024
Overview
Role & Contribution
Role: UI Designer (Lead Standardization)
Scope:
Led visual standardization across the platform.
Ensured style, taste, and UI details were consistent with the Legion Design System.
Collaborated with UX designers, researchers, and product teams to align navigation and design patterns.
Outcome:
Delivered a cohesive design foundation that reduced fragmentation and enabled scalable growth for future features.
LOGEE is a SaaS platform for logistics, covering transportation, warehouse management, analytics, and sales tools.
In its early stage, the product faced challenges: fragmented systems, siloed processes, and too many digital touchpoints across different platforms. These made integration difficult, increased maintenance costs, and diluted product identity.
As part of the design team, my role was to unify the fragmented experience into a single, scalable platform with a clean and consistent design language.
Objective
Consolidate 19 digital touchpoints into one unified platform.
Create a consistent product identity through a scalable design system.
Simplify navigation for diverse user roles (3PL, truck owners, warehouse owners, sales, etc.).
Reduce development & maintenance complexity while improving usability.
Discovery & Challenge
Fragmented services → each role had different entry points and flows, causing confusion.
Siloed systems → lack of integration across transport, sales, and warehouse services.
Redundancy → overlapping features made the platform harder to scale.
Complex user ecosystem → logistics stakeholders ranged from truck drivers to sales managers, each with unique workflows.
Tight timeline → the redesign and integration had to be delivered in just a few months.
Design & Delivery Results
Approach
Audit & Feature Mapping → reviewed all flows across existing apps, identified overlaps and redundancies.
UX Research & Interviews → engaged with logistics stakeholders (3PL, truck owners, warehouse operators, salespersons).
Design Jam & Iteration → co-created design foundations and patterns through workshops.
Usability Testing → validated the new unified navigation with different user roles.
Solutions
Feature Hierarchy: parent features for shared services, child features tailored for specific roles.
Unified Navigation: a global navigation system consistent across all services.
Design System Alignment: established scalable UI components aligned with Legion Design System, ensuring visual and interaction consistency.
Visual Refresh: clean, monochromatic base with complementary accents to balance enterprise-grade professionalism with accessibility.
Potential Impact
Simplified Experience → users now access all services from one platform.
Reduced Complexity → 19 touchpoints merged into 1, lowering dev & maintenance costs.
Improved Usability → structured navigation made it easier for diverse roles.
Scalability → future services and roles can be integrated without breaking the experience.
Closing Highlight
The redesign of LOGEE demonstrates how UX-driven standardization can transform a fragmented logistics ecosystem into a cohesive, scalable, and enterprise-ready platform.
As UI Designer Lead Standardization, I ensured the platform’s design language was unified and aligned with the Legion Design System, creating a consistent, professional, and future-proof experience.